If you run a website or an online business, then you probably understand the importance of thorough keyword research and how to increase search engine ranking
The keywords you choose to use will determine the quality of traffic you get to your websites and landing pages, so you want to increase search engine ranking and have effective but relevant keywords that give you an edge against your competitors. The perfect keyword is one that has low competition but has high hits on the search engines. Searching for these kinds of keywords manually is time-consuming and tiresome, the research involved is immersing and that is how keyword research algorithms and software were born.
The software in the spotlight right now is Long Tail Pro, many online entrepreneurs and companies are using it to find the best long tail keywords to associate with their products. This review will take a look at Long Tail Pro and uncover the reasons why this application is popular with the online business community and how it increase search engine ranking.
What is Long Tail Pro and its capacity to increase search engine ranking?
Long Tail Pro is a keyword researching application that uses Google Keyword Tool to pull up and sweep through keyword statistics about some keywords that the user is looking to use. The application uses up to 10 000 seed keywords to compile an impressive list of related keywords that are relevant to your website, thus increasing search engine ranking. The list of the keywords is complete alongside each keyword’s monthly statistics: monthly search volume, average Adwords CPC, use by competing website and more.
How does it work?
Long Tail Pro uses single or multiple seed keywords to quickly come up with a list of relevant keywords and the corresponding data to help you choose the keywords that work for you. To do this, Long Tail Pro goes through each keyword’s top 10 search results and does some calculations. With these calculations a competitiveness score is given to the keyword, the score ranges from 0 to 100, with 1 being the most favorable and 100 being the least favorable.
How is Long Tail Pro different from similar software?
Granted there are other software and applications that do similar work, Moz is one such software. The difference between Long Tail Pro and these other products is that Long Tail Pro uses a series of metrics in its calculations which have proved to be more reliable. But this alone is not enough to give someone a strong idea of why they should or shouldn’t use a product, as such we will look at some of Long Tail Pro’s features in detail.
Long Tail Pro Features
The Keyword Research Feature
With Long Tail Pro keyword researching tool, you can easily create a list of keywords that are related to what you are looking for. All you have to do is define a seed keyword or multiple seed keywords and click generate. Using metric calculations, the application with quickly return a list of relevant keywords and the data, it takes about 1 to 3 minutes to bring back the results. The feature also allows you to import some seed keywords from external sources. You can also filter the results by the number of words, mean CPC and number of searches. This is very useful in determining which set of keywords to use and increase search engine ranking.
The Competitor Analysis Feature
For each keyword, Long Tail Pro will draw up and analyze the top 10 search engine results. It will then provide detailed results which include:
- Page Authority
- Page links
- Juicing Page
- Domain Authority
- Moz rank
- Page rank
- Site age
This is the data that is used to calculate the competitiveness of a keyword, what gives the app an edge is the way it presents the result to the user making it all easy to understand and go through.
The Rank Checker Feature
It is very important for any online business to have daily statistic on their website ranking, especially with search engines and search results. The Long Tail rank checker feature is an inbuilt website ranker. It comes with the application meaning you do not need to install third party tools or add-ons. All you have to do is feed in the URL, keyword and select the filter like per country for example, after you click check rank you will be presented with the results. The position number will be given for the website and the target keyword.
Long Tail Pro has a monthly package and an annual package but what is most interesting is their 7-day trial for just $1.
Pros and Cons
Pros of Long Tail Pro (increase search engine ranking)
- SEO data integration
- The filters for the results are very convenient
- The search speed is incredible
- Reliable metrics
Cons of Long Tail Pro (increase search engine ranking)
- The app still has some minor bugs that are yet to be resolved
- It can take some minutes for bulk calculations especially with large keywords
The Bottom Line
Long Tail Pro provides reliable results thanks to the metric calculations it uses. It is a very useful application for anyone who is into online businesses. The pricing is competitive and it has been met with positive reviews from most users.