5 Easy Blog Writing Tips On How To Write Great Content That Creates Engagement

Blogging Tips

Easy Blog Writing Tips On How To Write Great Blog Content

writing a great blog content that creates engagement

Have you started reading a text on a blog and then got bored and wanted to close the tab?

A very common problem that companies face when they are developing content for a blog is to be able to write content that are both informative and that people like to read.

Often too technical content does not catch the attention of the reader, it does not finish reading and ends up not wanting to share the content with friends.

If you’re not careful, your blog articles can get very complex, with technical and annoying terms for your readers.

But how to avoid this?

There are very simple techniques for writing fantastic content that is very easy to read and at the same time very informative.

Remember, content is one of the pillars to have a successful site.

These tips may not be enough for you to make a good essay, but it sure will help your blog get more results.

Here are the 5 blog writing tips we have for you:

Write small sentences and paragraphs

Each sentence forms a reasoning. The simpler the reasoning, the easier it is to read.

Makes sense?

You can write fantastic, technical and easy-to-read content with this simple tip: decrease the size of the sentences in the text.

In the past, people were accustomed to very long content. The pages of newspapers and magazines were almost filled with long paragraphs and do not attract the reader.

Here are some facts:

  • The average number of words per phrase in the newspaper amounts to 60 words
  • The average number of words per sentence in the Harry Potter books are 12 words.

This difference in the number of words is crucial for the reader to remain engaged.

The behavior of Internet users is quite different when we talk about reading texts.

By using short paragraphs, you’ll get a much more effective reading.

You will have to synthesize all your reasoning in those few words.

What is the ideal size for each sentence in the text?

The answer is 10 to 20 words.

This research showed that:

  • Phrases with up to 8 words are 100% understood
  • Phrases with up to 14 words are 90% understood
  • Sentences with 43 words have 10% comprehension

It is not so simple to write short sentences, and it contains all our reasoning.

Here are some tips on how to make your paragraphs smaller:

  • Unnecessary words: analyze if some words can be deleted, usually you can get a 2 or 3 words without affecting the meaning of the sentence;
  • Fewer ideas: When writing you can be excited and think of many ideas, but each paragraph of your content should contain only one idea.

Read speed

Another important point is the speed in reading the text.

By using short paragraphs, you can improve your reading of the article so that people can read your content faster.

The average reading of persons is 200 to 400 words per minute.

If a content contains 1,000 words, the reading time will be less than 5 minutes.

Ask questions (and answer them)

The idea is simple:

Questions make the reader think.

In the blog post, when you ask questions and respond, this brings the reader to follow your line of reasoning.

It’s kind of like he’s asking the questions and you’re answering.

Also, the questions give a break in the text, leaving it less formal.

People like conversations, they do not usually get so caught up in monologues.

Therefore, your text should use the questions to create a conversation.

But what questions should I include in my text?

Just take the ideas that you will insert into the text and anticipate them with a question.

The strongest question you can answer in your text is why.

Many texts deal with what is, or how to do, but forget the most important and the real reason for someone to pay attention to your ideas: the because your content or your idea is important.

Leave no unanswered questions

Asking questions is important, but failing to answer a question can wipe out the reader’s confidence.

You should answer all the questions you entered in the text.

So whenever you’re creating content, make sure it’s using questions to draw reader attention, and that has the answers to all the questions asked.

Use data with good sources

Where did these numbers come from?

It is very important that you put data into your text.

It’s a simple way for you to base your arguments.

When you cite a search or some font in the text, two things happen:

  • The reader gains knowledge of good research;
  • The author gains credibility by citing good research.

Quoting and summarizing a search is a very simple way to impact, build credibility, and become a trusted source of information for readers.

But never forget that readers will wonder:

“Where did those numbers come from?”

You should make sure that the numbers are from a reliable source and you are not just disclosing something without basis.

So when putting data from a site or search into your content, study to make sure it’s a trusted source of information.

Blog Writing Tips

Use the Right Words

Have you ever met a person who only used difficult words to try to look smart?

Using difficult words that few people know will not only bring your message to few people, it will also make it more annoying.

By using common, easy-to-read words, you help the reader understand the idea you are trying to convey.

The purpose of the blog is to teach, that is, to pass on your knowledge to as many people as possible.

So always use the easiest language form to reach more people.

There are markets that require technical articles. In this case, it is okay to use market-specific words.

But how do you know when to use technical words and when to use simpler language?

Here are some tips in blog writing:

  • Use words that are easy to understand in context:
    The person may not know the word, but within the right context, it ends up understanding the meaning.
  • Use words that your target audience (persona) know:
    The very use of the word persona is an example.
  • Use the most accurate word for the situation:
    Sometimes a common word can have more than one meaning, if you have a more precise word for the situation, you should choose it.
  • When you choose, use the smallest and most common word:
    When you have more than one option, always choose the word easier to read.

A good option for you to find the right words for your text is to use the creative Dictionary. Both to simplify a complicated word and not to let your text become repetitive.

Break some rules

blog writing tips
What is the best blog writing tips for you?

How do you break the rules?

That’s right, the main part of your text is not to be 100% according to the grammar but to pass the information in the easiest way possible.

You may have noticed that in this text there are some (or several) breaks in grammatical rules, right?

I honestly am not worried if I will pass the English test. I’m more worried if you got it right and liked my content.

I’m not telling you to ignore errors in English.

Making mistakes in English is an inevitable thing in a blogger’s life, but you should try to avoid them.

Always make several revisions in the content to lessen the chances of error, as they can put an end to the credibility of your blog post.

What I am talking about is an effective communication is better than always follow the rules.

If I need to get away from the rule sometime or another to make my text easier to read, I will.

Extra Tip

Some content on the internet have a very clear function: Direct the reader to take action.

It can be enjoyed, comment, phone, share, watch and eventually buy.

Did you know that there is a science that studies how to write the words that direct people’s action?

It’s called Copywriting.

Learning and applying the basics of these techniques is the first step for Entrepreneurs and Librarians to Learn to Use Words to Attract and Enchant Your Ideal Customers.


Creating good content is not about looking smart, it’s about creating content that is good to read.

Best blog posts are those that the reader wants to share with their friends.

Even if your text has to have a technical language, if you are managing to convey your knowledge to the target audience, you are on the right track.


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