Search engine optimization basics
Many webmasters and professional web design companies are still convinced that it would be enough to maintain the meta data of a website and to achieve good positions in search engines. This is definitely not so. To find good positions in search engines, quite different factors are decisive.
Also, many SEO firms behave as if search engine optimization wizardry and only they themselves know the “secret formula” that leads to success. I would like to point out that search engine optimization has nothing to do with sorcery and can also be achieved as a layman first successes.
Basically, there are two types of optimization in search engine optimization. These are referred to as OnPage and OffPage Optimization.
Onpage Optimization
OnPage Optimization refers to the adaptation of the source code in a web page. In doing so, the source text is structured in such a way that the search engines read out the highest possible relevance for the desired keyword when spinning the website.
The Title Tag
One of the main optimization levers is the title tag in the head section of each page.
This should include the keyword or search phrase at least once. The title should be no more than 65 characters long and be formulated meaningful.
This is so important because the title in the search engine results is the first thing that gets to see of your website user-s. A boringly formulated title does not invite you to click. Again, simple keyword juxtapositions no invitation to visit your website.
The title should be created individually for each base and reflect the actual content of your page.
Syntax: <title> Document Title </ title>
The Keyword Tag
The keyword tag is no longer considered by most search engines for ranking, but I recommend you to use this and to fill it with the most important keywords. Enter only keywords that are also available on the website as information. All other keywords in the tag would be superfluous and useless.
Syntax: <meta name = “keywords” content = “Keyword1, Keyword2, Keyword3”>
Description Tag
The same applies here as in the keyword tag. It is not very important for the rankings in search engines, but it should be filled in at the website creation individually. The description tag is often used as a preview text in search engines in the result lists. Therefore, an interesting text as a descriptive tag is very important, because it animates the user later to click on your link in the search engine results.
Syntax: <meta name = “description” content = “description of your page with about 25 words”>
A typical head area of a web page could then look like this:
<! DOCTYPE HTML PUBLIC “- // W3C // DTD HTML 4.01 Transitional // EN”>
<html>
<head>
<title> Document Title </ title>
<meta name = “keywords” content = “Keyword1, Keyword2 , Keyword3 “>
<meta name =” description “content =” here is a brief description of your page with 1-2 sets. “>
<meta name =” robots “content =” index, follow “>
<meta name =” language “content = “en”>
<meta http-equiv = “content-Language” content = “en”>
<meta content = “text / html; charset = iso-8859-1” http-equiv = “content-Type”>
< link rel = “stylesheet” href = “css / formatierung.css” type = “text / css”>
</ head>
OnPage Optimization in Body
After the Head section of your website is created, you need to dedicate yourself to the OnPage optimization in the body. For this purpose, the desired keywords or search phrases are formatted as “relevant” for the search engine spiders in the source text in the body area of the web page.
There are many ways to highlight the desired keywords and search phrases within the source text, so that the website achieves the highest possible relevance to exactly these keywords / search phrases. This is a basic prerequisite for finding positions in search engines later.
- Your keyword can be placed within headings.
You can choose for headlines between formats h1 to h6. From the hierarchy the heading h1 is the most important, then h2 to h6.
Info: An excessive use of headings can be considered as spam, so use the h1 to h6 formatting in moderation and not for the whole text.
Syntax: <h1> your headline with Keyword </ h1>
- Keywords within passages of text to highlight
keywords can be highlighted on very many ways within text passages. Again, my recommendation not to exaggerate and to use the formatting in a natural relationship.
| Keyword fat | Syntax: <strong> Keyword </ strong> | |
| Keyword underlined | Syntax: <u> Keyword </ u> | |
| Keyword italic | Syntax: <em> keyword </ em> | |
| Keyword-colored | Syntax: <font color = “# FF0000”> Keyword </ font> |
Use 3 images for SEO
Images are also very useful for search engine optimization. Even if a search engine spider cannot “see” any images, there are very simple ways to tell the spider what he finds on the image for information, giving the HTML page more relevance to the desired keyword.
For example, suppose the desired search phrase is “Siemens Mobile”
The following source code would be optimal for your product image:
Syntax: <img src = “images / Handy.jpg” alt = “Siemens mobile”>
In addition, the image file should contain one of your keywords: mobile phone
A picture in your website is not only useful for search engine optimization, but is also visually impaired users, who have text browsers, can see what is shown in the picture. However, additional points must be taken into consideration for completely barrier-free websites.
OffPage Optimization
OffPage optimization do not take place on the website, but act by actions from the outside.
The targeted set of backlinks strengthens domain in the rankings. These backlinks can be entries in web 2.0s, web directories, forums, broken link building or guest books. It is also the direct line exchange with other webmasters.
One of the most important web catalogs is the DMOZ. Here the new registrations of honorary editors are checked for quality and included in the directory. A link from DMOZ directory is considered by the manual inspection and quality control of search engines as a very high-quality link and can have a very positive impact on the ranking of the website.
Another way to get to backlinks, is the link exchange with webmasters. You should always enter only partnerships that fit thematically to your site or sites and have an appealing, spam-free content.
Spam techniques can have an adverse effect on your ranking in exceptional cases.
Only backlinks, which can be read by search engines, influence your ranking positively. Backlinks that are programmed via JavaScript, links that are run via PHP or CGI scripts are not readable for search engines, and the backlink loses its effect on the ranking. The “nofollow tag” for the fight against Forum spam also suppresses the positive qualities of a backlink. Although visitors can find your website via such backlinks, but they are useless for search engine optimization.
Example with an optimal backlink for the keyword “Siemens Handy”, would look like as follows:
Syntax: <a href=”produktseite.html”> Siemens mobile code
Here, the search phrase “Siemens Handy” is contained in the link text (Anchor Text), which confirms the relevance of this term to the linked site.
Sitemap
A sitemap allows search engine spiders a quick indexing of web pages of your domain. In this case, it is crucial that you link all available subpages on classic links on your sitemap. The sitemap itself should be linked directly from the homepage (index.html) and, also from all subpages.
Conclusion
If you wish to optimize for commercial terms, or even for the premier class (Cell, Last Minute, Finance), you also need a lot of experience, a high budget for the Professional link building and a lot of patience.
