Marketing software programs are very popular right now especially with the online marketing niche on an all-time high. Online marketers are always on the lookout for affordable email marketing programs that help them with their campaigns and sales. GetResponse is one such program that has seen its use increase greatly, especially with email marketers.

What is GetResponse?

GetResponse is a web-based affordable email marketing software that helps business people create and manage vital components of their online campaigns like building real permission-based mailing lists, message responders, landing pages among other features. This affordable email marketing software can be used by email marketers and internet marketers. The latest updates to the software have seen features like smart automated message responders and webinar functionalities being rolled out to the platform.

The software’s main goal is to facilitate online marketing tasks so as to increase conversion ratios and profitability. It has many features that work to this goal, let us take a look at some of the features that make GetResponse different from other similar platforms.

How is GetResponse different from other similar software programs?

It is true, there are many similar software programs out there, the major competitor being Aweber. Getresponse is made different from these other programs by the presence of two very useful features: a landing page builder and automated marketing. We will look at these features below.

Leading features of GetResponse affordable email marketing tool

Autoresponders

Many software can capture and build mailing lists, what GetResponse affordable email marketing tool does that other programs are still not able to do, is to set up programmable autoresponders using the smart autoresponder function. These autoresponders can be newsletters or sales letters that are programmed to be sent to mailing lists at predetermined times. For example, you can have a newsletter sent to a subscriber immediately after they sign up to your list, then programmed sales letters can be sent to them at certain intervals offering them discounts and gifts.

The autoresponder function can send either time-based messages or action based messages. The action-based auto messages can be defined by the user, the software comes with templates for the following action triggers:

• Initiated transactions
• Purchases
• Birthdays
• Wishlists

Customizable E-Newsletter templates

In direct link to the above feature, GetResponse affordable email marketing software comes with editable E-Newsletter templates. Users can change the fonts, add images and other media attachments. The templates are grouped by categories so users do not have to waste any time looking around. You can also create and save your own templates within the software.

The GetResponse Interface

GetResponse is designed with an easy to use interface, all the basic features of the software are easy to find. The interface is not overloaded with complicated looks and designs; it is pretty straight forward making it likable by first-time users.

Landing Pages

All online marketers are concerned about the ability to build landing pages with ease, GetResponse integrated a function to create attractive landing pages right there on the software. With GetResponse you do not have to look for a third party tool to create your landing pages, the function is part of the software although limited depending on the subscription package that you are on.

Webinars

The new updates to the software saw the introduction of the webinars function to the platform. The new tools added allows you to host webinars right on the platform. Marketers seem to be welcoming this new option as it brings a whole new convenience of having mailing lists and webinar tools on the same platform.

Analytics and insights

Online businesses depend on analytics and statistics. GetResponse integrated an analytics tool within the software, the tool gives all the basic information about the traffic behaviours on your pages and adds other advanced features like:

• one-click segmentation which lets you know the subscribers who engaged with your newsletters and those who did not engage.
• Metrics over time which records the exact time that the majority of your subscribers take action on your messages
• Per-user information which gives you detailed information on your subscribers like demographics and the messages they respond to.

Pricing of this affordable email marketing software

GetResponse is a pay per month subscription with many different packages starting at $15 per month for email, to $799 for enterprise package. There is a 30 day free trial for anyone who wants to test out the product first before subscribing.

Pros and Cons

Pros of GetResponse Affordable Email Marketing Tool:

• The customizable e-newsletters are a major hit among marketers
• The built-in analytics tool
• Landing page creator
• Webinar function

Cons of GetResponse Affordable Email Marketing Tool:

• There have been some minor complaints about the drag and drop interface
• The pricing structure and packages could use some reviewing

The Bottom Line

The new added functions like the webinar and the analytics add on make GetResponse the go-to solution for online marketers. With constant updates, the software can only get better. This affordable email marketing tool gives you a 30-day free trial offer helps you have a better feel of the program before committing to purchasing it.